Privacy Policy

1. Information Collected Through the Demand Audit Form

When you submit a Demand Audit request, we may collect:

• Full name
• Work email address
• Company name
• Company website URL
• Business or marketing challenge described by you
• Optional phone number
• Submission source and timestamp
• Technical information reasonably required for security and abuse prevention, such as IP-related request information

2. How We Use Information

We use this information to:

• Review your Demand Audit request
• Assess your business visibility across search, AI and social platforms
• Contact you about your submitted request
• Provide relevant information about Calyx services
• Prevent spam, fraud and misuse
• Maintain records of business enquiries
• Improve the website and enquiry experience

3. Email Communication

After you submit a Demand Audit request, Calyx sends an acknowledgement email. We may also contact you regarding that specific enquiry.

Transactional email delivery may be handled by a third-party provider. Replies and business correspondence may be processed through our business email service. Questions or data requests can be sent to support@calyxapp.io.

4. Service Providers

We use carefully selected service providers to operate our website and enquiry workflow. These may include providers of:

• Website and application hosting
• Secure database infrastructure and storage
• Transactional email delivery
• Business email hosting
• Analytics, security and performance monitoring

These providers process information only as required to deliver their services to Calyx.

5. Data Sharing

Calyx does not sell personal information.

Information may be shared with service providers that are necessary to operate the website, store submissions, deliver emails and maintain infrastructure. We may also disclose information if required by law or where reasonably necessary to protect legitimate legal and security interests.

6. Data Retention

Calyx retains enquiry information only for as long as reasonably necessary to respond to the request, maintain business records, meet legal obligations and protect against misuse.

7. Security

We use reasonable administrative and technical safeguards to protect information, including server-side validation, restricted backend database access, Row Level Security, abuse-prevention controls and secure service credentials.

No online system can be guaranteed completely secure, but we work to reduce risk through practical controls.

8. User Rights and Requests

You may contact support@calyxapp.io to request:

• Access to information associated with your enquiry
• Correction of inaccurate information
• Deletion of information where legally and operationally appropriate
• Withdrawal from further non-essential communication

9. International Processing

Our service providers may process information in countries outside your own. Where reasonably required, we apply appropriate operational safeguards for these transfers.

10. Cookies and Analytics

Calyx uses technical storage and scripts needed for site functionality, security and measurement. The current site also uses analytics and behaviour-insight tools, including Google Analytics and Microsoft Clarity, to understand how visitors interact with pages and improve the enquiry experience.

If browser storage is used by these tools or core site functionality, it is used only for operational and measurement purposes within this website context.

11. Children

Calyx services and Demand Audit requests are intended for businesses and adults, not children.

12. Policy Updates

We may update this Privacy Policy from time to time. Material changes may be reflected by updating this page and the "Last updated" date.

13. Contact

SM Nivesh Consultancy
Bhubaneswar, Odisha, India
support@calyxapp.io